For its retail applications, the actiMirror technology creates a fully integrated retail experience – as applicable in different shop scenarios – to identify personal characteristics and demographics. actiMirror impresses customers using intelligent mirrors that display targeted and personalised content. This optimises emotional connections which delivers high customer engagement and retail sales growth.
On the corporate side, actiMirror provides the retailer with high brand-consumer granularity including demographics, sales conversion rates, shopping behaviour, inventory monitoring, general statistics and the ability to centralise and control data flow and product push. On the rational side, actiMirror extracts patterns, trends and actionable information from large customer data sets in order to help better anticipate consumer needs.
Nothing to worry about privacy!
actiMirror DOES NOT keep pictures or footage; we are a non-intrusive business that is fully compliant with sections 35J and 35K of the Hong Kong SAR Personal Data (Privacy) Ordinance (Cap. 486).
For further peace of mind, our Android application is designed to run in a similar fashion and under the same Data Protection Act policies as a security camera, to ensure that the demographics of a person are not linked with their identity.