With data, no one needs an opinion. Without data, one just has an opinion

For its retail applications, the actiMirror technology creates a fully integrated retail experience – as applicable in different shop scenarios – to identify personal characteristics and demographics. actiMirror impresses customers using smart mirrors that display targeted and personalised content. This optimises emotional connections which delivers high customer engagement and retail sales growth.
actiMirror provides the retailer with high brand-consumer granularity including demographics, sales conversion rates, shopping behaviours and the ability to centralise and control data flow and product push.

Customers can be targeted by advertising messages delivered according to their gender, estimated age or the object they are trying, with additional product suggestions offering product combos or a combination of both object identification and face recognition matching the object with the persons anonymous profile to offer a good product match.

Nothing to worry about privacy!
actiMirror DOES NOT keep pictures or footage; we are a non-intrusive business that is fully compliant with sections 35J and 35K of the Hong Kong SAR Personal Data (Privacy) Ordinance (Cap. 486).
For further peace of mind, our Android application is designed to run in a similar fashion and under the same Data Protection Act policies as a security camera, to ensure that the demographics of a person are not linked with their identity.
Check out our privacy policy or contact us if you have any further inquiries.