FAQ

General questions

Mirrors are essential in most lines of business, particularly retail, and instrumental to attract customer attention. People tend to be naturally more attracted by mirrors than normal screens.

However, smart mirrors require specific functions and locations to be effective in generating consumer engagement. We have gathered the experience and authority to understand when smart mirrors are fit for purpose. Otherwise, we provide a wide choice of standard touch screens.

Offline retail can no longer survive in isolation and requires to involve the online & social consumer experiences whilst at the same time preserving his qualities and strengths. Following the latest changes in consumer habits and trends, actiMirror provides scalable and affordable solutions for a more connected and engaging offline retail.

actiMirror uses a traditional piece of consumers’ attraction (a real mirror) to wow with unexpected content and add value to the customer experience.  On the other hand, consumers’ behaviour data is gathered and analysed to enable real-time personalised experiences and provide insights for the business.

Most smart mirrors only provide the hardware part. actiMirror provides integrated packages offering:

  • a perfect mirror: essential in most lines of business, particularly retail, and instrumental to attract customer attention
  • a wide variety of customised Apps with AR and AI capabilities
  • content management system CMS
  • data gathering and analytics insights
  • affordable & scalable price point

The smart mirror with the standard Apps. The actiMirror CMS and Data Analytics module are optional. Please check the sections below for further details.

Usage and engagement is influenced by several factors, such as store traffic, installation location, app quality & relevance. Please refer to the reference usage data to know more. Due to confidentiality reasons, the shown data is anonymous and limited to a short period of time.

Please contact us and we will provide a detailed price list

Smart Mirror Devices

Yes, when the screen is off, you cannot see anything but your reflection. This is actually one of the main advantages of using smart mirrors.

DIY solutions is not what we do at actiMirror. The fine balance between screen visibility and reflection is the result of many years of research and development. We use industrial-grade high-luminosity displays and special mirror coatings to reach this balance.

Quality and safety measures are another important factor to be considered when using mirrors in public areas. Installing unsafe and non-certified products in public areas may produce injuries in case of an accident, whilst losing any insurance coverage for public liability.

All mirrors are wall mounted. Installation is as simple as installing a television. Some models, such as the Desk21T and the Totem27T, also have feet or base to stand alone.

Software and Apps

  • Virtual makeup: try with AR before buying cosmetic products. More info below.
  • Digital skincare advisor: advanced skin diagnostics to provide AI-driven product recommendations along with advice and education. More info below.
  • eCatalogue: create a digital catalogue showcasing media content of your products and services.
  • Photobooth: customers can take selfies to be retrieved on their phones via QR codes. Selfies can be framed/branded with your logo and printed (A5 format) via a photographic printer.
  • Morphing Photobooth: customers can take morphing selfies to be retrieved on their phones via QR codes. We offer a set of 6 standard filters (wolf, tiger, pirate, princess, fireman, angel). Additional customised filters can be created on request. Selfies can be framed/branded with your logo and printed (A5 format) via a photographic printer.
  • Promote your eCommerce: use the smart mirror to showcase and promote your company website/ecommerce.
  • Promote your app: use the smart mirror to showcase and promote 3rd party apps.
  • Smart Living: lifestyle concierge and well-being companion for the entire family. More info below.
  • eCatalogue: create a digital catalogue showcasing media content of your products and services.
  • Promote your eCommerce: use the smart mirror to showcase and promote your company website/ecommerce.
  • Promote your app: use the smart mirror to showcase and promote 3rd party apps.
  • Virtual Trainer: make exercise fun, accessible and addictive for everyone by introducing AI in a human way. More info below.
  • eCatalogue: create a digital catalogue showcasing media content of your products and services.
  • Photobooth: customers can take selfies to be retrieved on their phones via QR codes. Selfies can be framed/branded with your logo and printed (A5 format) via a photographic printer.
  • Promote your eCommerce: use the smart mirror to showcase and promote your company website/ecommerce.
  • Promote your app: use the smart mirror to showcase and promote 3rd party apps.
  • Smart Fitting Room: transform your changing rooms into AI powered POS terminals. More info below.
  • eCatalogue: create a digital catalogue showcasing media content of your products and services.
  • Promote your eCommerce: use the smart mirror to showcase and promote your company website/ecommerce.
  • Promote your app: use the smart mirror to showcase and promote 3rd party apps.

Yes it is possible. We will ask you to provide the APK to check if the app is compatible with our system.

Some apps require branded content to be fully functional. This is the case, for example, of the “smart fitting room” app, which is connected to a database to retrieve the information related to the product the customer is trying.

The media content can be uploaded via the actiMirror CMS (online apps) or a USB drive (offline apps).

Yes we do. We welcome cooperation with software developers to integrate new functions and apps. We can provide guidance and code templates.

Q: Why should I use smart mirrors in fitting rooms?

Fitting rooms are key locations in the purchasing decisions process, but usually not accessible to sales staff to provide assistance and recommendations. Empowering these locations, by adding information, recommendations and personalised services, guarantees high returns in terms of sales growth & service quality.

Q: Can I use the smart mirror to replace the standard mirrors in the changing rooms?

Yes, when the screen is off, you cannot see anything but your reflection. This is actually one of the main advantages of using smart mirrors.

Q: How can the smart mirror identify the piece or garment the customer is trying?

Either via RFID or barcode scanning.

Q: What happens then?

The smart mirror replicates an eCommerce shopping experience, accessing the AI database to provide product info, media content, up-sell & cross-sell recommendations. Shall the customer consent to be identified via a loyalty scheme, product recommendations would be even more personalised.

The smart mirror provides additional services such as – concierge button to notify the sales assistants to hand-on a specific piece of garment to try-on – payment options to avoid cashier lines – checking garment availability in other stores – delivery at home options – offline-to-mobile info transfer via QR codes.

Q: I am not willing to implement the whole list of functionalities. I would like to start with something simple. Is it possible?

Yes, the smart fitting room app is customized and adapted to each client’s specific requirements.

Q: How do I connect the smart mirrors to my product database?

Please contact us for a detailed system analysis. We have previous experience connecting complex product databases such as Microsoft Navision or Shopify.

Q: I am not willing to connect my database to the smart mirrors – or – I don’t have a product database.

We can provide a back-end system to upload and manage product information & recommendations to be displayed on the smart mirrors.

Q: Where do we start for an indication of pricing?

Please contact us to define the basic requirements, timeline and budget availability. We will provide the best solution to maximise the return of investment for your business.

Q: Why should I use smart mirrors instead of tablets for virtual makeup?

Smart mirrors provide a seamless consumer experience from the beginning to the end of the makeup session. The experience with tablets stops at the real try-on phase, with customers disrupting the makeup session when reverting to real mirrors to try the cosmetics products.

Q: What kind of virtual makeup solutions do you provide?

We are partnering with the leading AR powerhouses to provide bespoke makeup solutions. Besides, we can accommodate the requirements of those willing to explore beauty AR without investing large amounts.

Q: Do you need the product specs to prepare the app?

Yes, you will be asked to provide the specs of the products to be uploaded on the app.

Q: I am a multi-brand retailer. Can I use products of different brands?

Yes it is possible. Just make sure you have the legal rights to do so.

Q: How long does it take to prepare the app?

It depends on the number of categories, functions and SKUs. We would require approx 20 days to prepare a basic app.

Q: Where do we start for an indication of pricing?

Please contact us to define the basic requirements, timeline and budget availability. We will provide the best solution to maximise the return of investment for your business. The price depends on several factors, such as the number of product categories, number of SKUs, eCommerce and social media integration options, and others.

Q: What kind of skincare solutions do you provide?

We offer advanced skin analysis to provide skincare product recommendations along with advice and education.

Q: Do you need the product specs to prepare the app?

Yes, product recommendations are provided to the customer after the skin analysis, so you will be asked to provide the specs of each product.

Q: How does the skin analysis work?

We offer two different options. The first option using selfie face mapping via the smart mirror internal camera. The second option using an external diagnosis device. We can provide further details on each option.

Q: I am a multi-brand retailer. Can I use products of different brands?

Yes it is possible. Just make sure you have the legal rights to do so.

Q: How long does it take to prepare the app?

It depends on the number of categories, functions and SKUs.

Q: Where do we start for an indication of pricing?

Please contact us to define the basic requirements, timeline and budget availability. We will provide the best solution to maximise the return of investment for your business. The price depends on several factors, such as the number of product categories, number of SKUs, eCommerce and social media integration options, and others.

Q: What types of licenses are you offering?

Consumer version: stores your history and provides suggested content based on workouts. Most programs do not require gym equipment.

Enterprise version: for gyms and public areas. The programs are more comprehensive as they incorporate gym equipment, such as pilates ring, bands, weights, etc.

Q: How many videos do you have?

18 videos covering Yoga, HIIT, Pilates, boxing and cardio.

Q: How many videos are interactive?

Two videos are interactive (Intensity tracker, Reps count, Form correction).

Q: How often are you adding and updating videos?

We are currently adding one new video per category per month. More will be added soon.

Q: What kind exercises does the program have?

Yoga, HIIT, Pilates, boxing, cardio. We will add barre soon.

Q: How long are the workouts?

We have different types of workout. From 4 minutes up to 40 minutes. Catering to different users.

Q: Do I need internet connection?

Yes. The app needs an internet connection to stream the videos.

Q: Can I connect to Bluetooth speakers?

Yes. You can connect to your own Bluetooth speakers/headset.

Q: Can I continue to watch the old contents if I stop subscribing on the 2nd year?

You will lose access to new live and on-demand videos. You still have access to 20 on-demand videos.

Q: How much does it cost?

Please contact us and we will provide a detailed price list.

Q: What functionalities does the app have?

Time, weather, radio, news, traffic, youTube, stocks, health monitoring, smart home controls, tooth-brushing for kids, notifications & alerts system, remote updating system, secure OS. Additional functions can be added on request.

Q: Is this App available for private consumers?

Not yet, but we are working on it. The App is currently available for sizable real estate projects.

Q: Can the App be customised?

Yes, always customised according to the requirements of the estate developer.

Q: Can you provide different languages than English?

Yes, we can provide multi-language options.

Q: Is it possible to upgrade and update the app after installation?

Yes, this is possible via the actiMirror CMS.

Q: I need a customised mirror size to match the interior design. Is it possible?

Yes, we can provide cut-to-measure solutions. If requested, we are also able to provide the whole bathroom cabinet.

Q: I have a preferred bathroom cabinet manufacturer. Can you provide the bare smart mirror to be assembled with the furniture?

Yes, we cooperate with furniture/cabinets manufacturers.

Q: Is the bathroom smart mirror waterproof?

Yes, the units legally require waterproof certificates to prevent accidents and electric shocks.

Q: Does the mirror need internet connection?

Yes. In order to be operational, the mirror requires an internet connection, either via Wifi or RJ45.

Q: How much does it cost?

Please contact us and we will provide a detailed price list.

Content Management System CMS

The actiMirror CMS is necessary to remote control and update the smart mirrors worldwide. In order to be fully functional in updating and sharing content, most apps require the mirrors to be connected to the CMS. The mirrors need internet connection to access the CMS.

The smart mirrors can also work offline without using the actiMirror CMS. In this case, the number of available apps is limited, without any sharing and updating option. Content on the local drive of the smart mirror can be updated via a USB drive.

Yes, you can still use the mirrors with the offline apps.

The app packages include a certain level of content management services, therefore, it is very convenient for our clients to send us the media content for mirror updates.

Having said the above, it is possible for our clients to autonomously access and operate the actiMirror CMS. We provide staff training. This option is limited to customers operating a number of minimum 50 active devices.

AWS Amazon Web Services – aws.amazon.com

Data collection and analytics

The data collection module is optional and activated on request. The actiMirror CMS is necessary to operate the data module.

  • motion data: when and how long consumers are staying in front of the mirror
  • anonymous biometric data (optional): face analysis providing consumer estimated age, gender, mood, attention time, clothing color and others
  • object data: object data collected via RFID tags or barcode scanning
  • touch screen data: how consumers interact with the app. Most visited pages & products, UX analysis, drop-off rates and others (not available with 3rd party apps).

We create user profiles to connect to the data platform. After login, users have access to the dashboards, which are automatically updated with the mirrors data. The control section allows users to filter and interrogate the data according to their specific requirements, as well as exporting the analytics reports.

Please refer to the reference usage data section for dashboard samples.

Yes, the data collected from the smart mirrors can be exported to other data analytics platforms, such as Tableau or Qlik.