November 19th, 2019

Smart Mirrors at Albion

Tech Power Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo Representative Director and CEO: Yoshihiro Takasawa) is “ALBION” along with the Isetan Shinjuku Cosmetics Floor Refresh Open this fall (Albion Co., Ltd. Headquarters: Chuo-ku, Representative Director and President Shoichi Kobayashi) Launched Smart Mirror actiMirror.

Reproduce ALBION makeup techniques

The service will record the touch-up video projected on the smart mirror and transfer it to the customer’s smartphone along with information about makeup products. This allows customers to reproduce the technique videos that lead to a more beautiful finish, such as how to use each item and where to place them, while reproducing them at home. In addition, since this video can be saved as a video file, it can also be posted to SNS.

Smart Mirror, which digitizes the actual experience at the makeup counter, is the main tool that drives the IoT in the beauty industry, and actiMirror is a powerful beauty platform that can strengthen and differentiate customers.

This smart mirror is provided by Tech Power Co., Ltd., which has signed a distributor agreement with actiMirror Corporation Ltd. (headquartered in Silicon Valley / Hong Kong, USA).

Smart Mirror actiMirror specifications and functions

・Hardware 21.5-inch high-definition monitor, both freestanding and wall-mounted, USB port, Wi-Fi, camera, built-in speaker, motion sensor, LED lighting

・Full customization Full customization is possible according to the demands of the brand you use.

・Recording function High-definition recording

・Video transmission function The recorded video and product information can be sent to the smartphone for viewing and confirmation.

・Image correction function Performs viewpoint correction from any angle and distance in real time. Adjustable camera zoom and height

・Illuminance correction function In addition to fine adjustment of illuminance, fine adjustment of illumination color such as reproduction of natural light is possible.

・Product registration function Register product numbers and link EC site links

・Touch screen Intuitive operation on the screen is possible like a smartphone

・Digital signage Can be used as a digital signage or a normal mirror when not used as a smart mirror

・Analytics and Insight Big data can be collected and analyzed

・Makeup simulation using makeup simulation VR technology is possible (optional)