April 20th, 2018

Magic Mirror made to measure

A Hong Kong-based startup has made an interactive display for smart shopping and profit boosting.

The actiMirror, installed in shops, malls, hotels, bars and restaurants, springs to life when someone approaches.

Its sensor, RFID tagging and facial recognition technology can analyse 25 facial features to decipher a person’s age, gender, mood and ethnicity. Then it presents on the mirror screen product info and advertising messages tailored for the person in front of it.

Valuable info, such as sales conversion rates, consumer behaviour and demographics gathered by the actiMirror are available to retailers, enabling them to fine-tune product, pricing and promotion.